How to advertise your business online
Digital Advertising is the optimal method of achieving your business goals in the modern world. We’ve discussed what is digital advertising and why your business should use it here.
Implementing that knowledge however and getting a return on investment is another story, which so many options to choose from what should you go with? In this blog post we will go through 4 methods of advertising your business online which are guaranteed to help you achieve your goals.
SEM - Search Engine Marketing
Google has revolutionized the way we source information online. Google performs approximately 75,000 searches per second. It’s where almost every customer journey starts, it’s also where your business should start your online advertising endeavors.
Advertising your business on search engines can be done in two ways. You can implement search engine marketing (SEM) or search engine optimization.
Search engine optimization is a method of optimizing your website for your customers and search engines. This is done by improving the quality of the web page by using keywords, building links to external sides and using high quality content which is highly relevant to your customers. SEO is a long term strategy, it often takes months to see any concrete results and it's something that needs to be done consistently to ensure your website ranks high on search engines and ahead of the competition. Although time consuming, SEO is relatively cost-effective and presents a favorable ROI.
SEM consists of advertising in the form of PPC or pay per click. This is where your business only pays for users who clicked on your ads (still think tv is a good idea?) The key benefit of SEM over SEO is that paid listings always appear on the top of the search results meaning it will get more clicks, especially if your PPC campaign is properly optimized.
This medium combines the elegance of traditional marketing with all the quirks and features which come in the digital package. This method utilizes images, graphics or videos to attract user’s attention. This is often used on ad spaces on websites. With this method you can find websites your customers might frequently visit. For example if you are selling DIY tools & materials you can purchase ad space on a forum dedicated to DIY. It’s likely your customers might visit a site like this to find guidance or inspiration.
Visual Advertising can be a great way to attract attention & drive conversion, with the added benefit of leveraging data to drive your display advertising strategy, you can craft a message which your customers will want to see and click on.
Social Media Advertising
Social media is one of the best channels to implement advertising on. Studies show that on average users spend over 1 hour a day on a social media channel of their choice. Social media is the perfect place to strengthen your brand awareness and increase your reach and presence. Social media is the place to create a community around your brand by building relationships with your customers.
This can be done organically, but with paid ads you can increase your growth exponentially. Social media is one of the most efficient and cost effective advertising options as it can be implemented on any budget and it offers the most advanced targeting options and endless opportunities to tweak and adjust your campaign as you go along
Email is one of the oldest channels which is still relevant today, even though it's not as innovative or trendy as the other channels we’ve mentioned, email marketing can still generate solid results for your business. Studies show that 99% of consumers check emails on a daily basis, and research shows that millennial's prefer to communicate with companies via email.
The biggest advantage of email marketing is ROI. Studies show that the average return on investment for email advertising is £40 for very £1 you spend.
To achieve similar results your business needs to think about a number of factors. Firstly, get a high quality subscriber base, this is something your business does organically, subscribing to your email list is something your customers should want to do, offer them incentives in form of high quality content so they keep engaging with your campaigns. Once you have this out of the way, you can focus on creating high quality and most importantly relevant content, make sure that you are providing genuine value and not spamming your customer base with emails. You can segment your list based on interest, and characteristics to further enhance the success rate of your campaigns.
Creating a successful digital advertising campaign is not as easy as it might seem at first, get in touch with our team and don’t lose out on getting your business ranked high on google, appear on valuable ad spaces, reaching the heart of your brand’s community and leveraging the benefits of the solid ROI email provides.